ASTY NONHYEON

2019.01 - 2019.11  / UNDER CONSTRUCTION 

[ 2022 iF DESIGN WINNER ]


site area : 722m²

GFA : 7,447m² 

Units : 81


branding

architecture

interior

signage

modelhouse

VMD


residence

retail


nonhyeon-dong,

gangnam-gu,

seoul

ASTY - Aesthetic Society


Seoul, 10 million citizens' home, is one of the most bustling cities, like NY or Tokyo.

Not only extreme dense but also smaller family boom drives residential trend to smaller houses.

Traditionally, the small housing, 50 sqm or less, focused on habitability and cost-effectiveness. In other words, affordable home.

Yet the sudden lifestyle change is expanding the demands for the high-end smalls with vogue tone and manner.

We are paying attention to the adaptable model for this phenomenon.

This project contains not only livability but also MZ and young riches aesthetic aspects.

Design with nature, arts, and traditional architectural elements stimulate the spatial five senses that the key leads to active ascension of users' quality of life. Even additional original programs and contents make this exclusive community stronger.

The openness that the building structure represents exceeds the ordinary, previous dwellings.

Expecting our active responses to THE ERA & MARKET TRENDS will be a node that presents a direction of future housing.

ASTY


With only vertical and horizontal intersecting lines, Mondrian painted a city called New York. Verticality represents dynamism, and horizontality represents stability. The sense of dynamism and stability provided by ASTY's design is by no means an accidental or subjective impression. It is the law of order and balance that has been handed down since ancient times, and the aesthetics of the lattice that has been mathematically proven.

ASTY Lounge is planned as a gallery for residents, not a lobby for general residential space. The spiral staircase on the 1st and 2nd floors shows the aesthetics of dramatic curves while playing an architectural role that reveals its presence as a powerful object. In 'ASTY Lounge', the most symbolic space that erases the boundaries between architecture and art and shows ASTY's aesthetic identity, the exhibition is completed by the architecture itself.