JAWS FOOD HEADQUARTER

2018.11 - 2020.05

[ 2022 iF DESIGN WINNER ]


site area : 660m²

GFA : 1,884m² 


branding

architecture

interior

signage


office

R&D

retail


nonhyun--dong,

gangnam--gu,

seoul

One small but powerful word sometimes explains the whole idea. Just as a building was built by stacking baked bricks, we decided to reinterpret the space in a classic way, such as baking and stacking, in this remodeling of the Jaws Food office building. Making bricks by baking soil was no different from cooking ingredients to make warm food. The characteristics of bricks, which are completed only with fire, matched well with the company's motto.

The problem is what to build and how to build it. We structured the process into four steps. First, the program was stacked to determine the use of each floor, and a green space was created on the balcony to create a window where nature and the building breathe. Next, soil was selected for the production of bricks, the exterior material. The reason why it was built from scratch rather than using pre-made bricks was to create an image unique to the Jaws Food office building while matching with the urban landscape. After numerous samplings, there was persistence in implementing the most desired color with soil airlifted from Italy. This time alone took 6 months. Then the work of rebuilding continued. With this remodeling, it was important to coordinate the different senses of volume and achieve unity between them, as the two neighboring buildings had to be woven into one.

CLASSIC

    

Among the methods of constructing a space, the method of baking and stacking materials is the oldest and most efficient way  since the concept of food, clothing, and clothing was born. The client, a bigwig of the catering industry, continues to do business  through the most traditional recipes. This character led the project to conventional elements. Focusing on this point, We decided to  proceed in a 'classic' way, including the shape and the elements. Through the following four steps, we were able to create an  efficient and high-quality result.

BRAND IDENTITY

    

First : Form - Stacking Once the initial form is composed by stacking program, green space added to breathe outside air. 


This single architecture communicates around nature and the city with these pocket places. It is the ideal way for users to breathe and talk about sustainability.

MATERIAL

    

Second : selection of material – Soil


The process of making bricks by baking clay was  similar to making food, the act of finding a color  suits the type of business would be the best way to  express the brand.

DIFFERENTATION

    

Third: journey for searching soil


After the method and elements were decided, the journey to find  the proper soil took as long as the design period. After numerous samplings in Italy and Spain, the best quality soil(brick) made countries, finally desired colored dirt obtained. However, in the  stage of realizing this, the price was not an affordable number. As  an alternative, we explored China and mixed the soil to create an  identical color. After that, in the process of burning bricks, with  many trials and errors, we spent about 6 months on the material.

PROCESS

    

Fourth: stacking again


Choosing a method of stacking the finishing  materials on the layered mass and program was  carried out with a consistent design code from the  smallest element to the largest form exposed to the  outside. The brick, which was customized for this  project only, was warped and deformed randomly,  causing many difficulties in the construction stage.  However, this was also successfully resolved through  repeated deconstruction and rebuilding. Thanks to  the client and design clews’ patience and consistent  plan, this challenging project finally reached completion.

IMPACT

    

Merging each of the different buildings into a design code is  hoped to be a good precedent for the rehabilitation of buildings. It  suggests a form of gradually expanding while maintaining the  surrounding urban scale, rather than a redevelopment method that  is enlarged with a big mass.