ASTY NONHYEON : BINARY

2019.01 -  / UNDER CONSTRUCTION

[ 2022 iF DESIGN WINNER ]


site area : 722m²

GFA : 7,447m² 

Units : 81


branding

architecture

interior

signage

modelhouse

VMD


residence

retail


nonhyeon-dong,

gangnam-gu,

seoul

ASTY - Aesthetic Society


Seoul, 10 million citizens' home, is one of the most bustling cities, like NY or Tokyo.

Not only extreme dense but also smaller family boom drives residential trend to smaller houses.

Traditionally, the small housing, 50 sqm or less, focused on habitability and cost-effectiveness. In other words, affordable home.

Yet the sudden lifestyle change is expanding the demands for the high-end smalls with vogue tone and manner.

We are paying attention to the adaptable model for this phenomenon.

This project contains not only livability but also MZ and young riches aesthetic aspects.

Design with nature, arts, and traditional architectural elements stimulate the spatial five senses that the key leads to active ascension of users' quality of life. Even additional original programs and contents make this exclusive community stronger.

The openness that the building structure represents exceeds the ordinary, previous dwellings.

Expecting our active responses to THE ERA & MARKET TRENDS will be a node that presents a direction of future housing.

BINARY

    

It changes into two concept spaces according to the user's lifestyle. The gansal design door, which is aesthetically completed rather than a simple moving wall, is more friendly and approaching with beauty by reflecting the traditional Korean pattern, and is a design that enhances usability as an open studio or as a separate residential space depending on the lifestyle. It's done.